There are calls for local fashion designers to give up on the idea of "New Zealand made" after 2018 proved to be a challenging year for the country's fashion industry, with some top designers packing up shop.
Designers here are struggling to keep the Made in New Zealand label a reality.
"I think it's an incredibly sad space to be occupying at the moment. We're looking down the gunnels of not a lot of us left," fashion designer Annah Stretton told 1 NEWS.
Kristine Crabb recently announced she's closing down her "Miss Crabb" label.
"I just kind of woke up one morning in October, and I was like, 'I don't want to do this anymore'," she said.
And she's not alone. In recent times, fashion designer Andrea Moore has gone out of business and shoemaker Minnie Cooper has called it a day.
Ms Crabb said: "I think maybe the last couple of years I've felt a little bit under pressure creatively."
After 15 years in the industry, it's a struggle competing with the big importers.
"The industry is shrinking every year, so that makes it quite hard," she said.
Fashion brand World courted controversy for selling t-shirts with a "Made in New Zealand" tag, when the garment itself was manufactured in Bangladesh.