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Cultural Fashion: Transform the Fashion Industry From Villain to Hero | Monica Boța-Moisin | TEDxTUM

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What do the fashion designer Tom Ford, the singer Adele, the country of Romania and a lawyer have in common? The use of ethnic designs in the fashion industry raises issues of plagiarism and cultural misappropriation. Can big fashion houses simply copy traditional clothing designs, trademark these designs, and therefore legally protect the copied design? Monica challenges the cultural sustainability of this kind of behavior and proposes new ways for how the fashion industry can become the ambassador of traditional garments instead of the villain in this story. Monica Boța-Moisin is an unconventional lawyer. She is the promoter of a legislative initiative in Romania protecting the traditional Romanian blouse, Romanian designs and traditional cultural expressions. Monica has pioneered the terms ‘cultural intellectual property’ and ‘traditional identity design’ within Romanian academia. Currently in Berlin, Monica is focusing on textile management in fashion and fashion law, and inspired by her travels, writes a blog on textile stories and traditional designs aimed at generating cultural sustainability projects. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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Text Comments (8)
Katy Schildmeyer (6 days ago)
Pick up the Grammer of ornament. The big book that has written history of pattern development by manny cultures. It is surprising to see the same patterns surfacing in 400 AD. Patterns that are similar in South America, Viking, and Egyptian areas. Conversely similar patterns were shared in India, Japan, and Asia. This woman is approaching it as business only. She is not using anthropological studies in textile history to support the argument.
Katy Schildmeyer (6 days ago)
What is really important to understand is textile history. Many textiles had similar methods of pattern and creation due to the form of the looms that were created. Fashion is also a language and art. If we look at a painter, we must consider influences in visual, political, sound, and experiential media. There must be art history and anthropology studied the speakers on this subject should have. It would amaze some people to find out how these cultures also had origin theft and symbols adapted from ancient languages, other cultural arts that were imported via ship, and etc. Religious products should not be used in fashion. A garment that is a tool used in national pride. If you can produce a garment safely on the country, then it should be done. Ralph Lauren went to Russia to have embroidery done. Yet a multi million dollar container of finished goods was smuggled and held as ransom. This kept the company from ever wanting to produce with the artisans again. So it’s important to understand how the country holds their own artists back due to crimes. Any copyright also has expiration. It will also flow back into the public use. Symphonic music written by Mozart can be used by any musician and published. The words we use can be used. The image made by our letters can be used, and the copyright of this type of stuff is very distinct in nature. It can also be modified by 20% in order to be used. If we do this to fashion the same must be done for music, and art from photography to painting.
Chris Zablocki (5 months ago)
Not that important. The marketing scheme ends now.
EHSAN MIRSADEGHI (6 months ago)
Dear friend, First of all, I should mention that these patterns and forms are not limited to any specific area. Your claim remined me of the time of Soviet Union, when the color Red, which is one of the 3 main colors obviously, counted down to be possessed by the Comunist party! as a designer, I should remind you that you cant possess general forms and geometric patterns, colors and things like that. These belong to all the world. There is also some other important thing to mention: generally, in the field of design, if you change a design to about 30% , it can be considered as a new one. That won't be a COPY any more. Thank you.
Cesar Ocampo (8 months ago)
De Rien on the swavy way.
Cera M. (1 year ago)
Viel Erfolg weiterhin!
Ceyda Erten (1 year ago)
Fascinating talk on a very important topic. Thank you for explaining it so clearly!
anyameryam (1 year ago)
Congratulations, dear Mona!

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