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Giorgio Armani Documentary - Success Story

688 ratings | 74728 views
http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! My name is Evan Carmichael and I believe that the fastest and most effective way to build a business is to model the strategies of people who have already done what you're trying to do. I call it Modeling the Masters. My last post with almost 8,000 views was 3 Success Lessons from the Twitter Founders. Today we're going to take a closer look at how a young man from a war-torn country grew from poverty to becoming one of the top fashion designers in the world. This is the story of preeminent fashion designer Giorgio Armani and the top 3 lessons that you can learn from his success. "Remain true to yourself and your philosophy. Changing in the face of adversity will in fact diminish your credibility with your customers." - Giorgio Armani Giorgio Armani (born July 11, 1934) grew up in the small northern Italian town of Piacenza. Armani grew up in a family of five that was hard working, but never had too much money to go around. His childhood was not an easy one. The realities of the Second World War in which Italy was caught at the time, were all too apparent to the young Armani. After losing two young friends to a war bomb, Armani and his sister also became the target of machine gun fire from an overhead plane. However, Armani and his family survived the War and relocated to Milan. It was a city decidedly marked by class division, and one in which Armani's parents struggled to rebuild their lives. They found it hard to find their footing in this much bigger and tougher city than their little town of Piacenza. And so, he enrolled in the medical school at the University of Bologna, where he studied for two years to become a doctor. However, when he discovered that the sight of blood made him weak, Armani knew that line of work was not for him. In 1953, Armani was called to fulfill his military obligations, which he accepted eagerly as a chance to clear his head and gain new direction in his life. For all of his experience, Armani was assigned to the infirmary. However, he quickly grew bored with his prospects and realized that war life was not the romantic notion he had seen in the movies. He took a short break from the service and took a trip to Milan that would forever change his life. That was where he met a friend of his who happened to work at La Rinascente, Milan's largest department store, and who would give him his first break into the fashion industry. After the meeting, Armani said he had become a believer in destiny. That destiny has made him known for his classically tailored, sleek power suits and clean, high quality fabrics that everyone from the who's who of Hollywood to the bankers on Wall Street have fallen in love with. Now, Giorgio Armani S.p.A. has over $1.5 billion in revenue and a retail empire that extends to more than 35 countries. Action Item #1: Stick to Your Vision Action Item #2: Stretch Your Brand Action Item #3: Follow Your Conscience True Story Armani has designed clothing for some of the most influential people on the planet, but, according to Armani himself, some of his proudest designs were for Princess Charlene of Monaco. He has been clothing her since she first wore one of his pieces in 2008 at the Olympic Games in Beijing. He spoke to Vogue magazine about designing her wedding gown and believes Princess Charlene "knows how to wear my creations with nonchalance and confidence of youth." Getting to the point where royalty requests a specific designers clothing is considered the pinnacle of a designer's career, but Armani continues to challenge the market and re-invent his designs, which was shown in his design for Princess Charlene's wedding dress. According to Armani, "I felt the new design was appropriate given that there would inevitably be comparisons with Princess Grace, and though such comparisons are of course a sign of admiration, each person has their own individual and unique style, and style is an expression of the times." He goes on to say it was one of greatest creations. Quotes "In this business you can't have a destination, an arrival point. Otherwise your competitors will overtake you, or you become complacent." "The long and short of it for me is that the entrepreneur is the one who at the end decides yes or no and I like that even though it's a lot of responsibility." "I supposed it would have been great to invent something as classic and enduring as the tuxedo. But if I was collecting royalties, I wish I'd invented the corkscrew." What Do You Think? Do you keep your vision sharpened? Do you continually stretch your brand and expand your reach? Are you following your conscience? Tell me what you think by leaving a message below.
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Text Comments (61)
My name is actually armani 😉👏
Evan Carmichael (1 month ago)
Thanks for sharing and thank you for watching :) #BTA940 Luka
Pubg Mobile (4 months ago)
Italy
Evan Carmichael (4 months ago)
Thanks for watching :) #BTA857 Luka
Chris Spa (10 months ago)
Mach weiter so, mir gefallen deine Videos sehr / Don´t stop doing this kind of stuff, I love your videos. Bye Chris
Evan Carmichael (10 months ago)
Thank you for the comment and for watching. All the best! #BTA674 Shine
banaras weaves (1 year ago)
Thanks a Ton Evan for this Video. Quit my job and have started my own Clothing Brand. This video did wonders to my confidence. :) keep up the good work.
Evan Carmichael (1 year ago)
Awesome to know that the video is helpful to you banaras. :) All the best to you on your entrepreneurial journey! Always #Believe in yourself. #BTA534 Shine
Kick Video (1 year ago)
Great video. You always create interesting and inspirational content?
Evan Carmichael (1 year ago)
Thanks for watching. Glad you liked it. :) We try to do our best to provide inspiring and motivating videos that will add value to our audience consistently. #BelieveNation #BTA499 Shine
Kuya Manzano (1 year ago)
Do you think living like it's the last day ever helps to achieve more?
Evan Carmichael (1 year ago)
It's important to #Believe in things you'd like to achieve, do your best and live your life fully by doing what you're passionate about and having fun. It's a great way of thinking for many so it could help. :) #BelieveNation #BTA435 Shine
Chidjou Merveille (1 year ago)
really imspiring and motivating to believeb and go foward in our goals and dreams
Evan Carmichael (1 year ago)
Awesome to know you found it inspiring and motivating Chidjou. :) Always #Believe! #BTA325 Shine
R Khai (2 years ago)
abt4
Evan Carmichael (2 years ago)
+Rajab Khairula Thanks for watching! :) #BTA128 Luka
Laxman Pokhrel (2 years ago)
Real inspirational story. .. Thanks for bringing this to us...
Evan Carmichael (2 years ago)
+Laxman Pokhrel Woot. Thanks for watching. #BTA19 Nina
Mohummad Omar Masood (2 years ago)
superb earth breaking core objectives i have learnt by watching Georgio Armani success story - in terms of 1 - Stick to your Vision - 2 - Stretch your Brand - 3 - Follow your Conscience - it is a research work i am doing to enrich my aptitudes to bring a fashion clothing brand to achieve higher level excellence for american & euro countries fashion loving audiences - capacity building of mine for my conceptual clarity to launch a successful ladies clothing brand . cheer to the the video initiator .Mr.Evan Carmichael .
Evan Carmichael (2 years ago)
+Mohummad Omar Masood Thanks for watching. #BTA14 Nina
Jimmaculate (2 years ago)
I figured this was an old video, it sounds like one big advertisement. So glad you have the style today of hearing from the subject themself.
Evan Carmichael (2 years ago)
+Jimmaculate Thanks for watching. #BTA126 Ivan
great video
Evan Carmichael (3 years ago)
+shelly wilson-willoughby Thanks Shelly :) #BTA7
keith kelly (3 years ago)
It all starts with a dream.
Evan Carmichael (3 years ago)
+keith kelly Agree. #BTA34 Nina C
Blind Color Hats (3 years ago)
Good Day Every day, hey!
Evan Carmichael (3 years ago)
+Blind Color Hats :) Cheers, Nina C
Aamir Beg (3 years ago)
Very nice ....proud of your work.
Aamir Beg (3 years ago)
Its a Pleasure.
Evan Carmichael (3 years ago)
+Aamir Beg Thanks Aamir ;)
Karen O'Brien (3 years ago)
hey subscribed to you do you mind subscribing me back
Gilbert Simon (3 years ago)
HE IS ARMENIAN !!!!!!!!!!!!!!1
Evan Carmichael (3 years ago)
+tamuna vartanianci Bye :)
tamuna vartanianci (3 years ago)
+Evan Carmichael oh my God how much stupid persons are in this world!!!!! Hey it is not difficult go in google and  and ask all your questions to google!!! ask what mean have ARM in armenian language and what is it ARMAN in armenian!!!! bye good luck in learning..........
Evan Carmichael (3 years ago)
+tamuna vartanianci lol... 221 thumbs ups on this video... 5 thumbs down... now I know who the haters are and how they think. Too funny.
tamuna vartanianci (3 years ago)
+Evan Carmichael i am sorry for you......!!!
tamuna vartanianci (3 years ago)
hey when you dont know something dont open your mouth ok?search in google wikipedia about him. ==Early years== Armani was born in the northern Italian town of [[Piacenza]], where he was raised with older brother Sergio and younger sister Rosanna by his mother Maria Raimondi and father Ugo Armani, who was of Armenian-Italian descent.<ref>{{cite web|title=Giorgio Armani Net Worth !!!!!!!!!!!! and this is for you i copy and like you persons!!! http://en.wikipedia.org/wiki/Giorgio_Armani
The Real 7 (3 years ago)
Is he alive
Valentino Rabanne (1 year ago)
The Real 7 Yes he is alive, mid 80s he is
Evan Carmichael (3 years ago)
+The Real 7 yep - 80 years old and living strong :)
Vinod Rathore (3 years ago)
Inspiring :-) . Hope to be one someday !!!!! Thanks for uploading this wonderful video . Vinod
dynast amir (4 years ago)
Thank you for the resource
Roscoe Studio (4 years ago)
I like all your videos, but your music hurts.
Jake Mai (4 years ago)
Much RESPECT! Giorgio Armani a Man of the Times, ever-changing yet staying true to what he believes! 
Joseph Stephens (5 years ago)
I watched one of your videos accidentally now Iv watched every video in your channel. Evan you are a great man.
Seidi Ledolcce (5 years ago)
wow i found your website so glad i did. Thanks for the advice just what i needed
Jessica Bell (5 years ago)
wow! so glad i clicked on this. Inspiring!
EvanKlassenTV (5 years ago)
Evan great channel I just came across your website very great work
tawnybill (5 years ago)
I posted this video on my face book time line "Publicly" Because others need to know how to find their way too! :) Thanks again! this is a "Game Changer" Cheers, Willy Ens.
tawnybill (5 years ago)
Hi Evan what an excellent video! I had been trying hard to market my innovation to address the fault of internal combustion engines as well as oil fired home heating consumers of petro chemicals. Following people on twitter/face book and other social media but found my twitter account hijacked. After watching your video on 3 business lessons I know to stay true to myself and my passion. Because my next invention (already drawn up!) 4 cutting fuel use by jets in take off is also achievable (y)
Deji Yusuf (5 years ago)
I love this video..it is very inspiring
Daniel (5 years ago)
I loved it! :) I'm currently working on action item #1. These are Awesome questions to ask yourself. Thanks for the vid. We greatly appreciate your hard work and effort. Daniel Vargas
Nice one Evan.. a great story-line with a fantastic message for budding entrepreneurs. deffinately gets a thumbs up
Nahum Correa Ruvalcaba (5 years ago)
Thanks for the video.
Renaldo Berasa (5 years ago)
Great vid! Very inspiring!
Semer Khanna (5 years ago)
Evan awesome video! But I just felt you went a little fast on your speech. :-) Few times I had to go back & understand what you were saying. Otherwise keep up the good work! Cheers!

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