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The Congo Dandies: living in poverty and spending a fortune to look like a million dollars

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“La Sape” is a unique movement based in Congo that unites fashion-conscious men who are ready to splurge money they don’t really have on designer clothes. Dressing in stark contrast with their surroundings, these elegant ambiance-makers become true local celebrities… but this fame comes at a price. The Republic of the Congo in Central Africa can’t boast of high standards of living. Yet, there are men here who are prepared to spend a fortune on designer suits. They call themselves “sapeurs” – members of the “La Sape” movement. “La Sape” comes from French and stands for “The Society of Ambiance-Makers and Elegant People”. For its adherents, it’s all about style and elegance, the right combination of colours and textures, brand-names and the highest quality materials. They derive true joy from showing off their attire on the streets of Brazzaville – the country’s capital and the centre of the “La Sape” movement. Walking down dusty streets lined with clay houses, they turn heads and feel like kings. And there’s no price they won’t pay for this. In fact, behind the image of success these dandies project, there are often stories of significant financial troubles caused by their extravagant hobby. To afford the price tag of their designer clothes, “sapeurs” have to save, borrow and even steal money, sometimes bringing ruin to their families. But even the grim consequences of their indulgent dressing habits often don’t stop “sapeurs” from spending money they don’t really have. They are in constant competition with each other and investing in their image is more important to them than improving their living conditions. Dressing smartly becomes a true addiction that is very hard to conquer. However, some “sapeurs” do strive to find a balance between looking chic and being reasonable with their spending. They insist that the “La Sape” movement isn’t about designer suits but rather developing impeccable taste. They make an emphasis on learning to dress well but within one’s means. This way, style and elegance will demand fewer sacrifices from their devotees and will be accessible to more sophisticated men. SUBSCRIBE TO RTD Channel to get documentaries firsthand! http://bit.ly/1MgFbVy FOLLOW US RTD WEBSITE: https://RTD.rt.com/ RTD ON TWITTER: http://twitter.com/RT_DOC RTD ON FACEBOOK: http://www.facebook.com/RTDocumentary RTD ON DAILYMOTION http://www.dailymotion.com/rt_doc RTD ON INSTAGRAM http://instagram.com/rt_documentary/ RTD LIVE https://rtd.rt.com/on-air/
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Text Comments (34872)
Maria Johnson (1 hour ago)
You should be ashamed of yourself. Stealing what kind of person are you and you go on YouTube and say yes you stole from your father's business to buy clothes. You're a dick head
Maria Johnson (1 hour ago)
These are the stupidest people I've ever seen. You rather buy clothes they buy what you really need in life? Like a home, stuff for your kids? Like come on. What is really wrong with you?
Anna Lax (2 hours ago)
They actually look like shit, fake suits, anyone in the know will be able to tell and if i ever saw one of these animals lashing out with a boot at a dog my boot would be up his arse. Weston shoes lmao, they are a hundred quid at moss brothers and look like shit
thulani masuku (2 hours ago)
lol the walk at the end,priceless.but on a serious note my fellow Africans this shows no mental existence and it wrong,we are suffering but we care about clothes.even children dream to become part of the sapear or whatever it is which will make sure that the village never develops and become better but instead suffer even harder.we need people to look up to in order to transform africa without help of the corrupt government,we need people whos mental existence is more present than their physical lives.let have real role models,small business owners who are not settled for what they have who are fighting to become rich or anything that can give us motivation to do things that will uplift our communities,by that africa can eradicate all suffering and poverty without government interference.we live without government so what can stop us from changing for the better without their help?
Boy aw (3 hours ago)
Africa my Africa 🤣
CryptoAddict (4 hours ago)
When you dress like a rich man you don't feel like a poor man. Unfortunately if you do this you will always be a poor man.
Tziporah Yisra'El (4 hours ago)
I wish my husband would save up to buy a pair of shoes instead of land where we could build a nicer home and maybe grow a little food! Is he fucking 😜
Galatia Rose (7 hours ago)
I like how the first guy is teaching the young men that don’t have to spend so much money to dress nice and it’s not about the amount money they spend but they can look as just as nice by simply putting colors together. This is a very interesting story indeed.
Hiro Lacang (8 hours ago)
Dito sa pinas, marami ding ganyan. Maka porma kala mo yayamanin. But they're way too overdressed for that place.
William Wagner (8 hours ago)
Bunnn out colonialists 🔥🔥🔥🔥🔥🔥🔥🔥
unguidedone (9 hours ago)
im not sure if anyone caught on here but let me point this out: 1. hes black 2. he lives in the congo 3. no one cares anyway as everyone has aids anyway who lives there
Grace Simeon (9 hours ago)
Foolish animal.
expertprofi (10 hours ago)
Ça fait pitié Wallah
She’s Laë (10 hours ago)
This is why things are worse in Congo. Instead of using all that money to get things better by helping, at least your OWN family... When you’re aware of somebody’s suffering but you are not helping him, you’re cursing yourself.
Charles Akpunonu (10 hours ago)
The fastest turtle in a turtle race is still a turtle 🐢 🐢🐢🐢🐢🐢
Paul Brown (11 hours ago)
Negroes being negroes.
Lewis C. (12 hours ago)
I love RT documentaries!
Al Green (13 hours ago)
Dumb narciistic fucks.
Joe Hew (14 hours ago)
5:30 great stuff evolved ape
Joe Hew (14 hours ago)
Pretty much sums up black culture
RaiNLoL (2 minutes ago)
+F È N T Y Guess you havent heard of a thing called per capita, there are more per capita serial killers and mass shooters in the black population than whites. Also more rampant incest in that shithole called Africa, nice try though.
F È N T Y (4 minutes ago)
RaiNLoL Same thing with white men also, I’ve yet to meet a white person who isn’t a huge bigot and a racist, 50% of them have sexual relations with their family members, and don’t even get me started on the amount of white serial killers and school shooters.
RaiNLoL (1 hour ago)
Its mostly the men tbh, so many lazy black men leaving their women and children and not working, just entrenched in their cancerous lifestyle that consists of drugs/violence/rape culture. I've yet to meet a black man who doesn't live up to every stereotype under the sun, take the tube to work and you come across hordes of them that are looking for their next victim.
F È N T Y (9 hours ago)
Joe Hew And you’re comment sums up white culture. YOU’RE ALL RACIST!
melanie425 (14 hours ago)
What is the goal of making such document ? Specially when the "journalists " of RT made it....
theconqueror (15 hours ago)
My net worth is about half a million dollars and I still can't even afford these suits.Lol
Janos Fejos (16 hours ago)
“No man is qualified to declare what would make another man happier or less discontented. The critic either tells us what he believes he would aim at if he were in the place of his fellow; or, in dictatorial arrogance blithely disposing of his fellow's will and aspirations, declares what condition of this other man would better suit himself, the critic.” Ludwig Von Mises. This quote is for those who say they're idiots because they don't spend their money on food. It's their life, their preference, their purpose NOT yours.
At 13:00 There was a white women ? What does that mean ?
Bio Stephan (14 hours ago)
The judgement day is near.
leo yo (17 hours ago)
Salvaje...
petmensan (18 hours ago)
I can't understand why africa isn't doing better, it's such a mystery.
Bio Stephan (14 hours ago)
The will.
sıʌɐɹʇ ıoq lıl (19 hours ago)
05:29 nigga tried to kick the dog
ese cadiva (19 hours ago)
ohhh im confused....
Patriotic Warrior (20 hours ago)
We wuz kungz
F È N T Y (9 hours ago)
Patriotic Warrior You’re still fucking your cousins...
Why doesnt he hire people to make suits like the one he made and sell them. He can make a business out of that if he is smart enough. Its better to sell instead to buy when you are short on money
BillyBop (21 hours ago)
Definition of a weird flex
Big Dwarf43 (22 hours ago)
Should I laugh or cry at this?
Wan pramac (23 hours ago)
Better look poor than pretend like rich people🤦‍♂️
Lewis Cruickshanks (23 hours ago)
These guys are true fashion icons cool as fuck !!
S C (1 day ago)
Not hot ?
日西ディエゴ (1 day ago)
wtf
Brian Orosi (1 day ago)
Iv always felt guilty for spending a fortune on furniture. Not anymore
Scarlet:letter (1 day ago)
Their French is awesome tbh
Equinox EDM (1 day ago)
8:35 this guy look like samuel L jakson
Equinox EDM (1 day ago)
7:15 the sofa look better than mine
ATTENTION HATERS: REMEMBER LEOPOLD wiped out congolians$$$ YOUR Rubber wheel car manufacturers -- ANIALIATED; MURDERED WITH MORE SLAUGHTER HOLOCAUSTING THESE PEOPLE, REPEATEDLY***** KILLING 22,000,000+ native hue man beings; with zero white wicked hating individual terrorist evil RETRIBUTION. PREACHING predator monetary profit. Never compensating KNOCK nar ANOTHER! Congo is still shaking; as is ground zero, in NEW YORK! https://www.youtube.com/watch?v=W27PnUuXR_A&index=2&list=WL Why bother building fancy dwellings? PALE FACES DEVOUR. Then walk here to NORTH AMERICA; pretending to be CHRISTIAN JIVE TURKEY, HAM OSCAR MYER WIENER save hers! I appreciate folk who value their OWN LIVES; compared to material cash, four trillion corpse CASKETS! HAPPY 2 BEE ALIVE in hell??? Use due process that MATH; USE FAKE tricians, trickin 4 squanderous ECONOMIC corporate, ESPIONAGE WELFARE! Salute Sun Shine Rise all et. al., WORLD WIDE!!! IT'S NOT OVER use CRACKERS!!! ZERO STATUTES IN LIMITATIONS PERTAINING TO MURDER! SEE "BLACK LAW DICK FUN AIRY" JUDICIAL superior kangaroo court APPELLATE hopefuls! HEAVEN'S death door revolves! Eye AM SIRIUS~
supcharlie1 (1 day ago)
Weird flex but ok
timffoster (1 day ago)
Too funny. This is in the Western part of the Congo (Kinshasa). I go to the eastern part of the Congo on a regular basis and I don't see this.
Tiffany De Goya (1 day ago)
I myself think this is very cool
Victoria Welch (1 day ago)
As a black woman, I've asked myself many times how Africans allowed themselves to be captured and remain in bondage for centuries. I've asked myself how is it that Africans are still being colonized and controlled on their OWN land. And THIS RIGHT HERE is the answer. These pple are simple minded. These "men" are being praised for wearing thousand dollar suits while their entire village, including their families live in filth and squalor. I used to find myself feeling sorry for them but not anymore. These men should be shunned from the village until they've proven themselves worthy but instead their looked to as heroes while everyone else suffers the symptoms from poverty.These pple have no aspirations for a better life and they deserve this poverty.
Victoria Welch (13 hours ago)
+Bio Stephan well,I'm not sure bcuz if our pple overall had low IQ's, then our MANY inventions would not have been possible. But I honestly don't know - something is DEFINITELY wrong when dressing "nice" outweighs the need provide and live a better life. Idk your race so I'm sure you don't take this personal,but for me,it genuinely hurts seeing my pple this way.
Bio Stephan (14 hours ago)
Because as far as I'm concerned this kind of foolishness can be traced all the way to the African American mindset.
Bio Stephan (14 hours ago)
I really appreciate you words and I can certainly confirm what you are saying to be true. But of all due respect, do you as a black women think an intelligence/ IQ level is involved in here ?
Fauzan SBN (1 day ago)
Were did you get this thing? I steal it!!!
Nizeyimana Vincent (1 day ago)
Congo is a country of wonders
Gold-in- Melanin (1 day ago)
Just like over here in the hood or the projects!
Ubi Bhatt (1 day ago)
They bring little joy to the community :) which is good thing, but they should also understand that they are spending too much. The 1st guy said, he would have bought land instead of the pair of shoes.
Erik Duchesne Vlogs (1 day ago)
Who saw him kick the shit out of the dog
Harassing La Dude (1 day ago)
Educative.....at least they follow their hearts.
Hesitant (1 day ago)
That man gets hella pussy
John Smith (1 day ago)
Typical black people, no money for food but you gotta have the best rimz and shirtz
SorzMusic (1 day ago)
Where he get that cut from tho. I need one
Reagan Muriuki (1 day ago)
I like that thing of looking your best even when you are dead broke,to attract money you must look like money.But what's the point of gaining the whole community by flexing on expensive clothes while your own family is facing hardships.They have many pairs of expensive clothes but their living conditions are very poor.
Reagan Muriuki (1 day ago)
It's strange how these dandies can walk in the slums with their expensive clothes and not get robbed.
josh mccann (1 day ago)
2:54 it would never matter to me if he was the most popular dude in the village let all them other girls put up with his stupid ass😂
ORDINARY PEOPLE (1 day ago)
Looks like comedians
Simplylessie (1 day ago)
Love being Congolese and ethiopian and Ivorian but this def a cringy part of congo😂😂😂
ABHISHEK PAL (1 day ago)
Just feeling like lmfao
SeaMonster111 (1 day ago)
A bunch of blind fools, living in their own heads and not awake and aware of the realities of what is going on around them. Sad! We don't need this kind of African.
Akhil Haradan (1 day ago)
5: 27..what did the poor dog do😡😡😡😡
Mehboob Alam (1 day ago)
Is he the guy who was telling his name uvawougwoiewa....... 😜
Kima Parker (2 days ago)
Silly just silly
Kima Parker (2 days ago)
Smh 😑
Rei Amuro (2 days ago)
With all that money they could have established their own business. Be rich. And actually afford a car matching those suits.
Berg Electron (2 days ago)
Among the blind, the one-eyed is king.
Evil Moerty (2 days ago)
And here you see humans fool at it's finest
Mab Mash (2 days ago)
They prefer buying designer clothes that they can't even afford than building proper houses, staying at cleaner places and feeding their families?? Yeah ne, stupidity.....
Janfra Garcia (2 days ago)
Human shit, why did he kik the dog?
melbourne jasma (2 days ago)
Weird flex but OK
_Spookyphantom (2 days ago)
LMFAOOO so these are the random dudes that add me that I see on Instagram 🤣😂
platinumtnw (2 days ago)
Too bad all the dirt is all over.
mott knil (2 days ago)
If you can’t make it fake it.
george abernathy (2 days ago)
I see that we as blacks for the most part are all the same no matter what country we reside in. Those guys have the illusion that they have made it. They have reached the pinnacle of success!!!
KING RUHUL (2 days ago)
Next time save a house for your family and then buy more suit
really dude (2 days ago)
14:27 even the kids there are pissed off at the world
trout mouth (2 days ago)
Least creflo dollar made it out
VL T (2 days ago)
They pioneered the hypebeast culture... how fuckin nice...
janey dope (2 days ago)
I was having a bad day ..stumbled upon this and laughed so hard !!!! Ish cud b worst...
Marcelo Oliveira (2 days ago)
The background though! 😂😂
The Humanist (2 days ago)
The caucasian woman at 13:00 is like "What the heck am I witnessing"
Rainking 98119 (2 days ago)
Up in here
Lamine Barry (2 days ago)
Ho mon dieu c dommage pour mes frères congolais 🤨🤨🤨🤨🤨😭😭😭
大龙 (2 days ago)
this is madness. hilarious but stark raving mad! RT is a mess!
Sionn5 (2 days ago)
Pretty sad. All started by the colonialist French/Belgians and the locals desire to mimic them thinking clothing is the key to equality with their former masters. Now its taken a life of its own transforming largely into a cult of self glorification. The 'gentleman' part should involve helping ones struggling family instead of letting them struggle so one can buy overpriced clothing. Unfortunately all I see is sad, personal vanity.
mccoy1303 (3 days ago)
The people should jack their clothes, and sell them.😎
郑小帅 (3 days ago)
黑叔叔身材真好
Alex Kaos (3 days ago)
Awww.. men and their dress up dates... cutttee... 🤮🤮🤮🤮
rojay brown (3 days ago)
what they doing is just laughable ...smh
Nunu M (3 days ago)
That guy tho taking that much credits from the bank so that he can buy clothes🤣😂
MrGOATZOMBIE1 (3 days ago)
Are you eating tho?
Sonny Carlucci (3 days ago)
So the people are laughing with him right?
Sonny Carlucci (3 days ago)
A well dressed fool.
jeffrey delmo (3 days ago)
if you have iPhone's then bought another iPhone X for upgrade, don't disgust these people they are no different to you.
jeffrey delmo (3 hours ago)
+Melo DEC u don't disgust them so its fine.
Melo DEC (11 hours ago)
jeffrey delmo I had a 6s and bought a X, a thousand dollars is nothing, unless you don’t have your shit together
Azee Kan (3 days ago)
Fucks going on here?
Have they ever heard of h&m?
Linda Erwin (3 days ago)
A gentleman wouldnt kick at an animal just standing there...also a gentleman wouldnt let bunch of poor kids grovel to pick up trashas they walk thru...how sad... They dont wear fakes because all will know...know what?..looks like most dont know what a tie is let alone designer anything..bunch of fake ass bums
Linda Erwin (3 days ago)
That bum in blue kicked at that poor dog that was just standing there..what a low life...i hope he is kicked at just like that
Why Me? (3 days ago)
I do love Kenzo, but I only splurge on the perfume lol. This is not much different than courtesans in the 18th century to curry favor for something by buying outrageously expensive clothes

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