“La Sape” is a unique movement based in Congo that unites fashion-conscious men who are ready to splurge money they don’t really have on designer clothes. Dressing in stark contrast with their surroundings, these elegant ambiance-makers become true local celebrities… but this fame comes at a price.
The Republic of the Congo in Central Africa can’t boast of high standards of living. Yet, there are men here who are prepared to spend a fortune on designer suits. They call themselves “sapeurs” – members of the “La Sape” movement. “La Sape” comes from French and stands for “The Society of Ambiance-Makers and Elegant People”. For its adherents, it’s all about style and elegance, the right combination of colours and textures, brand-names and the highest quality materials. They derive true joy from showing off their attire on the streets of Brazzaville – the country’s capital and the centre of the “La Sape” movement. Walking down dusty streets lined with clay houses, they turn heads and feel like kings. And there’s no price they won’t pay for this.
In fact, behind the image of success these dandies project, there are often stories of significant financial troubles caused by their extravagant hobby. To afford the price tag of their designer clothes, “sapeurs” have to save, borrow and even steal money, sometimes bringing ruin to their families. But even the grim consequences of their indulgent dressing habits often don’t stop “sapeurs” from spending money they don’t really have. They are in constant competition with each other and investing in their image is more important to them than improving their living conditions. Dressing smartly becomes a true addiction that is very hard to conquer.
However, some “sapeurs” do strive to find a balance between looking chic and being reasonable with their spending. They insist that the “La Sape” movement isn’t about designer suits but rather developing impeccable taste. They make an emphasis on learning to dress well but within one’s means. This way, style and elegance will demand fewer sacrifices from their devotees and will be accessible to more sophisticated men.
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Ton honneur saurait été de penser à l'avenir de tes enfants payer ta parcelle plutôt que de rester ici à saper dans la poussière.payer ta parcelle si t'as pas de couille pour construire ta maison tes enfants le feront idiot
5:28 Peep the fat, pineapple-headed, poorly dressed "dandy" wind up & throw a kick at that dog for being in his way... as the impoverished children move rubble out of their path.
Making a documentary about these bozos?? You want the world to think that this is what an African man should aspire to be? 😂
Wow cant believe it , first time I've seen this selfish stupidity , wasting money on clothes to draw attention whiles your family home struggling ???? Oh nice , very touching mister sapeur or what ever u call your self, long live my friend
I'm a classic man, u can be mean when u look this clean, in a classic man, calling on me like a young O.G. in a classic man, your needs get met, by the street, elegant old fashioned man, yeah baby in a classic man
Wow I cannot wrap my head around understanding why they spend this money to buy clothes that only the poor will see. I will never spend 1000 dollars on shoes to walk in those streets and buy clothes to live in the poorest place it makes no sense to me .
Everyone talking smack about the congo dandies but I feel bad for the ones who were born there. Born into such poverty where they will probably be stuck there without any education or medication for the rest of their lives. Everytime I complain about my situation, I think of these people and feel thankful but also guilty.. There's not much I can do as I'm just a student now but I hope to contribute something to them in the future