“La Sape” is a unique movement based in Congo that unites fashion-conscious men who are ready to splurge money they don’t really have on designer clothes. Dressing in stark contrast with their surroundings, these elegant ambiance-makers become true local celebrities… but this fame comes at a price.
The Republic of the Congo in Central Africa can’t boast of high standards of living. Yet, there are men here who are prepared to spend a fortune on designer suits. They call themselves “sapeurs” – members of the “La Sape” movement. “La Sape” comes from French and stands for “The Society of Ambiance-Makers and Elegant People”. For its adherents, it’s all about style and elegance, the right combination of colours and textures, brand-names and the highest quality materials. They derive true joy from showing off their attire on the streets of Brazzaville – the country’s capital and the centre of the “La Sape” movement. Walking down dusty streets lined with clay houses, they turn heads and feel like kings. And there’s no price they won’t pay for this.
In fact, behind the image of success these dandies project, there are often stories of significant financial troubles caused by their extravagant hobby. To afford the price tag of their designer clothes, “sapeurs” have to save, borrow and even steal money, sometimes bringing ruin to their families. But even the grim consequences of their indulgent dressing habits often don’t stop “sapeurs” from spending money they don’t really have. They are in constant competition with each other and investing in their image is more important to them than improving their living conditions. Dressing smartly becomes a true addiction that is very hard to conquer.
However, some “sapeurs” do strive to find a balance between looking chic and being reasonable with their spending. They insist that the “La Sape” movement isn’t about designer suits but rather developing impeccable taste. They make an emphasis on learning to dress well but within one’s means. This way, style and elegance will demand fewer sacrifices from their devotees and will be accessible to more sophisticated men.
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Someone needs to do a documentary about how people in places like this are able to keep their clothing SO pristine when there's so much dirt and dust around! I live somewhere humid, so dust isn't an issue, and I STILL can't manage to keep my clothing looking fresh. I need all of the tips and tricks I can get! It seems to defy logic and science.
Ok , can people stop saying stupid staratipical shit!! So they are black and poor but use there money on looking rich..so dose every othere race! Everyone in the world wants to belong , to be loved. Everyone has good and bad... stop trying to put a whole race, country, religion ect. as a " bad" thing so you can fell superior/ or " fit in" , yes people can be good or bad, but is it everyone elses fault that is of the same group as the " bad" people come from. We are all human beings! We all have free choice ( except for some people who do bad things becuse they may not have the right to be free, like in places like north Korea ect, whare most people are controlled by something/someone. Wich is sad, i believe they are people and deserve to be treated as a human being, not to be controlled, and viwed as not human) everyone one wants to belong and be loved! So i am asking you to not be so hateful to people because of things they , themselves, cannot control, like the color of their skin , ect. I understand that people have needs, and opinions, im cool with that, but i am asking you to be more careful with how you judge otheres your high throne. Have i done bad ect. Oh hell ya, have i made mistakes, oh more than you can imagine! am i now suddenly perfect, not by a long shot, but i want everyone to realize what we do , and what we say has an impact! You may not feel it personally, but it dose! I think we as the human race need to be more understanding, and forgiving, all i want is for a better world for everyone!
For those who criticize this:
You do understand that this is a product of European colonialism messing up and not respecting other people's cultures? This is the result of social fragmentation during colonial times.
Europeans even did this to other Europeans, go read War and Peace by Tolstoy. And, well, USA is not ant different regarding social fragmentation, just look at Trump.
Geez I’m a middle class American and they dress way better than me lol. I love my cotton tshirts and jeans and I’m good. I personally don’t understand the need to buy expensive fancy things but to each is own I won’t judge.
Many people are laughing on that man cause he is trying look rich let me remind you everyone do that when we buy clothes or anything else dont you try to buy something that little expenses just to showoff
Nothing like priorities huh ? Work two years for a pair of shoes ....... burp.
Instead of a plot of land. WTF ??? Guy needs a size nine boot up his ass to the fifth lace hole for spending all that money on looking like a stupid queer shit stabber when his kids and misuss are living in squalor. Vain selfish bastard.....She was my sister I would back hand him and knock some sense into his empty head. No wonder Africa is fucked.
Let their children run around with an empty belly and no shoes so they can wear the fake alligators and counterfeit suits tailored to somebody elses size lol. This they type of shit that holds the black race back.
Like Americans with 1.4 Billion in Tuition debt..with degrees in underwater basket weaving and post modern -ISM, in the age of the underwater basket weaver. No different than Americans who buy expensive cars then sleep in them. No different than Americans who.....
There is a man living in poverty who owns a single pair of shoes that he paid $3800 usd for. That sum could have enabled his whole family to live like royalty. Now if one of them gets sick they will likely die for lack of money to pay for medical care
European propaganda always focuses on the poverty and despair of the countries they colonized and used for their gain.
This documentary in essence is mocking Africans as whole. These news outlets never focus on the wealthy. Always the bearers of bad news when focusing on nonwhites.
I saw lots of comments and read it.
Watch the full video to understand and also it's the guy's choice. He chose it and it is his money. If the man wants to buy a fancy suit then let him.
Idk why retards are harrassing them and mocking them because they are having less fortune lifestyle.
Guess the movie was right.....
Black man would rather look good first, win second....
or in this case......look good first.....EAT second.................
to each his own I suppose
PS - where the hell is the dry cleaners around here!?!?!??
Such a shame as the Congolese people are actually Bantu's Isrealite people.
I hope everthing changes for african a regain there postion on earth even thought countries continue to plot and wage genocide ect on the African people.
May the Most High Judgement be Just upon them.
So you're not offering to help any of these people, just exploit them for YouTube views? How much did you donate to the villages for the privilege of filming them? How many bellies did you fill? How many backs did you clothe??? You've garnered over 8 million views off the plight of these poor people, yet not donated ONE dime back to them. You are no better than the people you attempt to make fun of.
Interesting how in western society we all do what these men are doing - sell our quality of life to uphold a false and empty image of class/wealth. This is an extreme example of the "climb" to class status yet part of the fabric of our daily living in North America. It's not worth it in my opinion. Preferable to save the earth, and live fuller lives through richer and healthier relations with our loved community and the natural world.
I think what’s really sad is how easy they could turn all this to their advantage - the sheer novelty alone could make them all highly-paid Instagram sensations, and that guy who designed his own jacket? That jacket was beautifully made, he could turn a living from that and draft all the other guys in as tailors, models, distributors etc., there’s so much untapped potential here, they have internet, they have some means, they have influence and interest and appeal and marketability, this is a business empire that could turn everything around for their families and hometowns, and it’s being left just buried in the sand
At the end of the day they are teaching men to be not responsible for their actions. Puting their families in a bad situation ,food , medicine, shelter is needed. Keep in families business that their father's worked so hard to pass on. What f......