“La Sape” is a unique movement based in Congo that unites fashion-conscious men who are ready to splurge money they don’t really have on designer clothes. Dressing in stark contrast with their surroundings, these elegant ambiance-makers become true local celebrities… but this fame comes at a price.
The Republic of the Congo in Central Africa can’t boast of high standards of living. Yet, there are men here who are prepared to spend a fortune on designer suits. They call themselves “sapeurs” – members of the “La Sape” movement. “La Sape” comes from French and stands for “The Society of Ambiance-Makers and Elegant People”. For its adherents, it’s all about style and elegance, the right combination of colours and textures, brand-names and the highest quality materials. They derive true joy from showing off their attire on the streets of Brazzaville – the country’s capital and the centre of the “La Sape” movement. Walking down dusty streets lined with clay houses, they turn heads and feel like kings. And there’s no price they won’t pay for this.
In fact, behind the image of success these dandies project, there are often stories of significant financial troubles caused by their extravagant hobby. To afford the price tag of their designer clothes, “sapeurs” have to save, borrow and even steal money, sometimes bringing ruin to their families. But even the grim consequences of their indulgent dressing habits often don’t stop “sapeurs” from spending money they don’t really have. They are in constant competition with each other and investing in their image is more important to them than improving their living conditions. Dressing smartly becomes a true addiction that is very hard to conquer.
However, some “sapeurs” do strive to find a balance between looking chic and being reasonable with their spending. They insist that the “La Sape” movement isn’t about designer suits but rather developing impeccable taste. They make an emphasis on learning to dress well but within one’s means. This way, style and elegance will demand fewer sacrifices from their devotees and will be accessible to more sophisticated men.
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This is actually the culture of these people, I have a lot of Congolese friends, they idolize fashion with big brand names, and bleching they skin... I don't think my opinion matters... This is what they believe sadly
Dayum! REAL African blacks are just like “other” blacks, in that they ONLY care how others perceive them (clothes, shoes, watches, auto rims, cars). It’s genetically-encoded if one is black. Screw planning for your future or providing more for your family (ie buying land). Baffling.
These men are aware of something many criticizing them are ignorant of: Life is short and unpredictable. Americans arguably spend years slaving themselves to a system that dictates their freedom. These men truly have freedom. In addition, we all have the same ending— rich, poor, wise, foolish. While their behavior may be perceived as folly for some, what we are witnessing is simply: humanity exercising choice over his happiness. Judge if you wish but the only “foolish” act these men have done is allowing the public to peer into their lives to chastise them. Their wives married them aware of who they are, no one contributing criticism is contributing money to support their addiction, and they have reached the pinnacle of self-actualization: doing that which they truly love. How many of you murmuring and complaining can say your spouses would allow you that level of forgiveness and unconditional love while you wrecklessly supported your habit? No individual here is willing to let nations and opposing cultures into their private lives to pick apart their decisions. Life is short. Go spend it howsoever you choose.
Yes indeed it is stupidity.
But if you look closely, you can see that this is the effect of colonization and how they idolize Western culture ( French) due to years and years under their rule. These are the Western view of how a gentlemen should dress like, rather than Congo's view of gentlemen. Most of the time, colonization left a long term disadvantage to the colony, economically and sociologically.
Im hitting the congo with my rolly the gold necklace,tennis chain and bracelet with a tailored suit and a lime green top-hat! Watch ill be getting bad ass congolese on their knees if you please from the back cut no slack booty smack, take my jizz like white cheeze whizz and raise my kidz!
This is just laziness why not use your time and money to invest in a business that will make you a million dollars . Oh well I'm just a rare person who thinks that way . Two years to buy a pair of shoes or a plot of land for dignity self-esteem interesting .
Never heard of Westons before...they know more about expensive material items than me. Priorities are all mixed up as far as I can see. I love a SALE...a $5 outfit can look just as good as a $5,000 one
Yearly average wage in the Congo is $400.00 to $500.00 a year. He wears $1200.00 shoes and $500.00 suit. In comparison that would be like an average middle-class American wearing $216,000.00 dollar shoes and a $ 90,000.00 suit.
kicking at the dog eh.. that's something this guy would do https://youtu.be/Oa3uz2wCDQM
To be fair to this lot they're probably the most well dressed people on the planet... it's not like their fashion sense is weird and cringeworthy.. they're genuinely sharper than all these mugs commenting. like they don't blow all their money on some stupid crap. if you's are so frugal what over-priced piece of rubbish are yers commenting with? I bet there's all kinds of worthless junk all over your houses. and if not i'll bet you pissed it all up the wall.
I like how the contest winner opened his Sapeur school and was teaching about fashion sense and steering them away from money spending. Hopefully he can inspire those around him to dress well and within their budget. Let's not forget this tradition started with Congolese soldiers who fought in World War 2, not with a bunch of vein pansies that we see here on a daily basis.
tous des grands patrons😂😂😂😂😂😂😂😂 achetez plutôt à manger, ou des livres des cahiers des stylos pour les gamins, et des choses pratiques de la vie, pour la famille!!! Ils ont des Weston au pieds, et ils dorment par terre 😵 intelligence, tu es où ???? En France on les appelle les clowns discount, avec leurs accoutrements qui fait beaucoup rire les petits et les grands, comme au cirque. Rien dans le cerveau 😂😂😂😂😂
Strutting around like PEACOCKS, and don't have a lot to piss in. Many of us in the west do the same thing, buy luxury shit we can't afford and go into debt for it. Everybody needs to wake the f*CK up , and think about what's really important. For people with kids, it should be perfectly obvious what that is, instead of being a deadbeat POS, take responsibility.
I am poor but I used to dress super fly, from charity shops, people used to say I looked a million dollars then I would say 'this shirt was £2.50 this hat, I found, trousers were £3.00 etc etc like hey say it's about colour combinations also, I Would say it's about small details, like the hanky in the pocket..
lol no diffrence between the u.s. pay 200.00 and up on jordan shoes and gold chains and still walking on feet smh with no car and some womens not all will pay 500 for bundles but never the less dont buy food for there children
Congo and other African countries are outsourcing a lot of work, especially the infrastructure to Chinese engineers. A Chinese engineer in the documentary I saw said he does´nt understand the Congolese. He said they got the knowledge first through Europeans and then the Chinese but they fuck up everything even though they get the knowledge, help and tool.
For example the Congolese get their pay check by the Chinese companies and spend it all on the same night in the bar. They get fucked up and can´t handle the alcohol and on the next day at work they ask for an advance on their salary.
I don´t remember the exact words but he formulated it pretty good.