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The Congo Dandies: living in poverty and spending a fortune to look like a million dollars

62800 ratings | 8108068 views
“La Sape” is a unique movement based in Congo that unites fashion-conscious men who are ready to splurge money they don’t really have on designer clothes. Dressing in stark contrast with their surroundings, these elegant ambiance-makers become true local celebrities… but this fame comes at a price. The Republic of the Congo in Central Africa can’t boast of high standards of living. Yet, there are men here who are prepared to spend a fortune on designer suits. They call themselves “sapeurs” – members of the “La Sape” movement. “La Sape” comes from French and stands for “The Society of Ambiance-Makers and Elegant People”. For its adherents, it’s all about style and elegance, the right combination of colours and textures, brand-names and the highest quality materials. They derive true joy from showing off their attire on the streets of Brazzaville – the country’s capital and the centre of the “La Sape” movement. Walking down dusty streets lined with clay houses, they turn heads and feel like kings. And there’s no price they won’t pay for this. In fact, behind the image of success these dandies project, there are often stories of significant financial troubles caused by their extravagant hobby. To afford the price tag of their designer clothes, “sapeurs” have to save, borrow and even steal money, sometimes bringing ruin to their families. But even the grim consequences of their indulgent dressing habits often don’t stop “sapeurs” from spending money they don’t really have. They are in constant competition with each other and investing in their image is more important to them than improving their living conditions. Dressing smartly becomes a true addiction that is very hard to conquer. However, some “sapeurs” do strive to find a balance between looking chic and being reasonable with their spending. They insist that the “La Sape” movement isn’t about designer suits but rather developing impeccable taste. They make an emphasis on learning to dress well but within one’s means. This way, style and elegance will demand fewer sacrifices from their devotees and will be accessible to more sophisticated men. SUBSCRIBE TO RTD Channel to get documentaries firsthand! http://bit.ly/1MgFbVy FOLLOW US RTD WEBSITE: https://RTD.rt.com/ RTD ON TWITTER: http://twitter.com/RT_DOC RTD ON FACEBOOK: http://www.facebook.com/RTDocumentary RTD ON DAILYMOTION http://www.dailymotion.com/rt_doc RTD ON INSTAGRAM http://instagram.com/rt_documentary/ RTD LIVE https://rtd.rt.com/on-air/
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Text Comments (37024)
Steady Films (16 minutes ago)
What a fat twat trying to kick the dog think he needs a bigger suit
Twin Flame (39 minutes ago)
He sell clothes
Ally White (1 hour ago)
Someone needs to do a documentary about how people in places like this are able to keep their clothing SO pristine when there's so much dirt and dust around! I live somewhere humid, so dust isn't an issue, and I STILL can't manage to keep my clothing looking fresh. I need all of the tips and tricks I can get! It seems to defy logic and science.
KandyGirl (2 hours ago)
So instead of investing money on land he bought shoes instead to play dress up and show up how dumb you are smh...
Sills71 (2 hours ago)
alligator boots on mud streets... perfect
Sills71 (2 hours ago)
I got $1000 shoes but live in a shack...
Sills71 (2 hours ago)
A pair of shoes or a plot of land? You made the wrong choice.
Wayne Mcfarland (4 hours ago)
Your wearing a Kenzo. Made in China brah.
Vladimir Putin (4 hours ago)
Maxime Pivot looks like a fucking red Kit-Cat Clock!!
Wayne Mcfarland (4 hours ago)
MFR you have jaundice. You need to stop buying Westons and get you liver checked instead. And maybe a can of paint. And a broom.
Wayne Mcfarland (4 hours ago)
Negro plz.
SaginawGS (10 hours ago)
No different than the hoods here. Broje af on welfare gov housing but they wearing 500 dollar jordans 100 dollar jeans thousands in tatts etc etc
Tony Bradley (12 hours ago)
Buy this book and read it. "The Richest Man In Babylon"
Nate Garcia (12 hours ago)
From hunting lions and rhinos to clowning around in expensive clothes while living in dumps. Pathetic.
Jens Roger Kristoffersen (13 hours ago)
Honestly? Most of them look like they are dressed up for a bad taste party.
Carlos Largo (15 hours ago)
Even in Congo these guys dont get killed for their shoes not like in the usa they kill you for a $ 200.00 Air Jordan !
Robot Ace (20 hours ago)
Going broke to look rich
kakumee (21 hours ago)
Ok , can people stop saying stupid staratipical shit!! So they are black and poor but use there money on looking rich..so dose every othere race! Everyone in the world wants to belong , to be loved. Everyone has good and bad... stop trying to put a whole race, country, religion ect. as a " bad" thing so you can fell superior/ or " fit in" , yes people can be good or bad, but is it everyone elses fault that is of the same group as the " bad" people come from. We are all human beings! We all have free choice ( except for some people who do bad things becuse they may not have the right to be free, like in places like north Korea ect, whare most people are controlled by something/someone. Wich is sad, i believe they are people and deserve to be treated as a human being, not to be controlled, and viwed as not human) everyone one wants to belong and be loved! So i am asking you to not be so hateful to people because of things they , themselves, cannot control, like the color of their skin , ect. I understand that people have needs, and opinions, im cool with that, but i am asking you to be more careful with how you judge otheres your high throne. Have i done bad ect. Oh hell ya, have i made mistakes, oh more than you can imagine! am i now suddenly perfect, not by a long shot, but i want everyone to realize what we do , and what we say has an impact! You may not feel it personally, but it dose! I think we as the human race need to be more understanding, and forgiving, all i want is for a better world for everyone!
Matheus Onidlag (23 hours ago)
1:25 Vai se foder
Tavo (1 day ago)
For those who criticize this: You do understand that this is a product of European colonialism messing up and not respecting other people's cultures? This is the result of social fragmentation during colonial times. Europeans even did this to other Europeans, go read War and Peace by Tolstoy. And, well, USA is not ant different regarding social fragmentation, just look at Trump.
Jason R (1 day ago)
Oh my goodness. Look at his wife roll her eyes at 3:55 when he flexes his westons "he had to buy, for his esteem."
BuffaloSpirit (1 day ago)
Nunyo Bisnus (1 day ago)
All the money just to look like like a flower
Sheng Yi (1 day ago)
like political persons those old dudes running there country like a boss 😂😂 even nigth they wearing shades
lord of war (1 day ago)
12:05 well now she knows
Cam Med (1 day ago)
I'm shocked at the way they allow their families to live in such poverty but yet they have money to dress themselves.
Luisa Sanchez (1 day ago)
The nonsense
Michael Yeboah (1 day ago)
Lol 😂 rich rags
Nick Merrelli (1 day ago)
Basically they live in a fantasy, hay if they enjoy it let them live it.. on the flip side of the coin that is.
Matt Kelly (1 day ago)
At 5:29 that dude must hate dogs
janos filo (1 day ago)
3K for shoes but his children has bath in wash-dish... shameful parents.
Marquetta Reed (1 day ago)
Geez I’m a middle class American and they dress way better than me lol. I love my cotton tshirts and jeans and I’m good. I personally don’t understand the need to buy expensive fancy things but to each is own I won’t judge.
Connor RK800 (1 day ago)
They look like they are freaking attending prom night
Abhijeet Pandule (1 day ago)
Many people are laughing on that man cause he is trying look rich let me remind you everyone do that when we buy clothes or anything else dont you try to buy something that little expenses just to showoff
Tony Bradley (12 hours ago)
Monique Whack (1 day ago)
So he does it for the 'likes' ...... super. The poverty version of Facebook
Landon Knowlton (1 day ago)
They have better clothes than I do lmao
Steve Morris (1 day ago)
Welshman behave the same.
not_done_yet_ (1 day ago)
sapeur is french for hypebeast
mag rlop (2 days ago)
lost interest at 5:42 minutes, too boring and depressing.
Tony Bradley (2 days ago)
Nothing like priorities huh ? Work two years for a pair of shoes ....... burp. Instead of a plot of land. WTF ??? Guy needs a size nine boot up his ass to the fifth lace hole for spending all that money on looking like a stupid queer shit stabber when his kids and misuss are living in squalor. Vain selfish bastard.....She was my sister I would back hand him and knock some sense into his empty head. No wonder Africa is fucked.
Djordji Gayich (2 days ago)
5:29 this pathetic dickhead tried to kick tf out of a dog.
Tori is a trashcan. (2 days ago)
Odd flex but okay
johnyGrizzle (2 days ago)
He claims to have spent 20K on his suits butnhis house is only worth 1.2k 😂😂😂
johnyGrizzle (2 days ago)
Let their children run around with an empty belly and no shoes so they can wear the fake alligators and counterfeit suits tailored to somebody elses size lol. This they type of shit that holds the black race back.
karma justice (2 days ago)
Whenver, Wherever (2 days ago)
Like Americans with 1.4 Billion in Tuition debt..with degrees in underwater basket weaving and post modern -ISM, in the age of the underwater basket weaver. No different than Americans who buy expensive cars then sleep in them. No different than Americans who.....
Jarren Z (2 days ago)
Impoverishing oneself to feel more white.
joe cheney (2 days ago)
Rubano Rapha (2 days ago)
Drip to Hard
congo was the one from belgium, no?
Wayne (3 days ago)
There is a man living in poverty who owns a single pair of shoes that he paid $3800 usd for. That sum could have enabled his whole family to live like royalty. Now if one of them gets sick they will likely die for lack of money to pay for medical care
chuuey (3 days ago)
I thought it said daddies I-
Tyler White (3 days ago)
I clicked because i thought thumbnail guy was real life leader of slavers from fallout 3 lol
canis majoris (3 days ago)
Nasty effects of colonisation...
g naka (3 days ago)
They dress like pimps.
Jessica Crawford (3 days ago)
The moment he kicked at the dog I stopped feeling this.
Esau 123 (3 days ago)
Where's Chris Eubanks?
Brian Weiss (3 days ago)
In America it's called antifa
Elizah Kay (3 days ago)
Are they speaking French?
WTS X (3 days ago)
European propaganda always focuses on the poverty and despair of the countries they colonized and used for their gain. This documentary in essence is mocking Africans as whole. These news outlets never focus on the wealthy. Always the bearers of bad news when focusing on nonwhites.
Rocco. (3 days ago)
The Wakanda pimps
Andre Johnson (3 days ago)
They live in the worst imaginable conditions and y'all mad they are happy 🤔. I think y'all the ones with the real issues? U big mad because they live in a slum and have a better wardrobe then you LMAO
Prajalrai (3 days ago)
I saw lots of comments and read it. Watch the full video to understand and also it's the guy's choice. He chose it and it is his money. If the man wants to buy a fancy suit then let him. Idk why retards are harrassing them and mocking them because they are having less fortune lifestyle.
Difen Crosby (3 days ago)
Well after seeing this I guess I’ll skip my Dunkin coffee every morning and make my own. This documentary has really given me a greater appreciation for my money which I worked hard for.
Tony Bradley (12 hours ago)
Good for you. Buy this book. "The Richest Man In Babylon"
Haley Cameron (3 days ago)
Ummmmm did anyone else notice that he tried to kick that dog at 5:29 ?!?!?! :(
Mang Wony (3 days ago)
phone account (3 days ago)
I read that the average IQ of sub-saharan Africans is around 85... makes sense
Piontro Pechetrini (3 days ago)
People from Congo are known to be CANNIBALS!!! barbarian Cannibals.
Danny Snitzky (4 days ago)
They live in shit. They come from shit. They spend all their money on a label and let their families swill shit for a living. What a garbage society
rwest1833_MGTOW (4 days ago)
Guess the movie was right..... Black man would rather look good first, win second.... or in this case......look good first.....EAT second................. to each his own I suppose PS - where the hell is the dry cleaners around here!?!?!??
I'M GAY (4 days ago)
Like a gangster wanna be, fake it till you make it... if you ever make it at all...
JK NAIR (4 days ago)
13.04, pure case of mental disorder 18.45, stealing from own family??? Are they drug addicts and too
Tselmuun Ganbat (4 days ago)
Congolese Floyd! Lol
Xpedia tron (4 days ago)
That's a culture.. Also human aspiration... If those people had good opportunities like us, it would be better..
Dejan Doroslovac (4 days ago)
Bizzare. Instead he bought those expencive shoes, better he painted walls of his house as it looks so dirthy. And those ties and style ....makes me laugh and cry at the same time
Margaret Shiko (4 days ago)
bobby Mathieu (4 days ago)
Such a shame as the Congolese people are actually Bantu's Isrealite people. I hope everthing changes for african a regain there postion on earth even thought countries continue to plot and wage genocide ect on the African people. May the Most High Judgement be Just upon them.
Zen (4 days ago)
Deadra Smith (5 days ago)
Sadly this goes on in many races sad but true people like to flex
FabioSiNoSiCAkira (5 days ago)
They look likes real gentlemen. Pity for all the poverty that sorround them. In Italy we say : a slap to misery.
SockPuppet Granny (5 days ago)
So you're not offering to help any of these people, just exploit them for YouTube views? How much did you donate to the villages for the privilege of filming them? How many bellies did you fill? How many backs did you clothe??? You've garnered over 8 million views off the plight of these poor people, yet not donated ONE dime back to them. You are no better than the people you attempt to make fun of.
Caminos Del Jaguar (5 days ago)
Interesting how in western society we all do what these men are doing - sell our quality of life to uphold a false and empty image of class/wealth. This is an extreme example of the "climb" to class status yet part of the fabric of our daily living in North America. It's not worth it in my opinion. Preferable to save the earth, and live fuller lives through richer and healthier relations with our loved community and the natural world.
stone killa (5 days ago)
I'll be more concerned people breaking into my house and taking all the goods
Riccardo Rampini (5 days ago)
It's just another way to live a fake life... Better than drugs... Of course... But it's so funny!! I love them😄 I mean they don't even have a shower but they buy expensive clothes!!
Cillian Castle (5 days ago)
I think what’s really sad is how easy they could turn all this to their advantage - the sheer novelty alone could make them all highly-paid Instagram sensations, and that guy who designed his own jacket? That jacket was beautifully made, he could turn a living from that and draft all the other guys in as tailors, models, distributors etc., there’s so much untapped potential here, they have internet, they have some means, they have influence and interest and appeal and marketability, this is a business empire that could turn everything around for their families and hometowns, and it’s being left just buried in the sand
SAMKARDO MUZIC (5 days ago)
Why ? Why would you prefer to buy shoes instead a land? This is insanity
Theresa Anderson (5 days ago)
The excitement those clothes bring!! Maybe it’s just a way to Escape the reality of the day to day life these?
john gibson (5 days ago)
Klaus Zungler (5 days ago)
I love when ugly🎃 men dress beautifully, unlike me, a beautiful man🦁 that dress ugly😃😃
Tom Robins (5 days ago)
Brought to mind Chris Eubank, the former world champion middleweight boxer. Anyone else remember him?
Luna Von Bergen (5 days ago)
Why do the words “clown” and “monkey” come to mind when I watch this?
Wayne (3 days ago)
Clowns because you are a childish fool Monkey because you are a racist imbecile
Timeoftroubles (5 days ago)
The money they waste on those clothes could be used to start a micro-business.
Saul Guerrero (5 days ago)
Why are these so called men dressed better than these poor kids and wives. It should be the other way around.
Chorr Kall (6 days ago)
I hate Africa
Rivera (6 days ago)
*buys fancy/expensive shoes.... steps on his own shit
Helen Preston (6 days ago)
At the end of the day they are teaching men to be not responsible for their actions. Puting their families in a bad situation ,food , medicine, shelter is needed. Keep in families business that their father's worked so hard to pass on. What f......
Helen Preston (6 days ago)
All that garbage about and this is the best they have to offer,biko. What about the young generations, what will be valued that will help their fellow brother or sister. Sad!!!
Lionel Hutz (6 days ago)
'The Congo Dandies' now that would be a fucking badass name for a rock band
Shawn Brown (6 days ago)
that's in black people its there DNA we dressed ourselves in feathers, beads, gold, paint, straw, animals it's a sense of joy and happiness it has nothing to do with money

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