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Meet Cowboy Fashion Designer Nudie Cohn

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Clothing designer Nudie Cohn lit a fire in the country music world with glittering suits and jackets with rhinestone-bejeweled pot leaves and gargantuan uppers and downers. His custom creations for Elvis, Gram Parsons, and Hank Williams are now legendary. In this episode of Behind the Seams, VICE's Adri Murguia visits the home of Jamie Nudie, the granddaughter of Nudie Cohn, who's keeping the family business alive. Check out the Best of VICE here: http://bit.ly/VICE-Best-Of Subscribe to VICE here! http://bit.ly/Subscribe-to-VICE Check out our full video catalog: http://bit.ly/VICE-Videos Videos, daily editorial and more: http://vice.com Like VICE on Facebook: http://fb.com/vice Follow VICE on Twitter: http://twitter.com/vice Read our tumblr: http://vicemag.tumblr.com
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Text Comments (179)
Dat Meme (2 months ago)
The original buchone 🤠
nickbagelboy (7 months ago)
He might've been the original "Pimp My Ride".
lucy girl (9 months ago)
The magazine is called Rolling Stone, not Rolling Stones. How could she keep making the same mistake over and over again when the cover is right in front of her face!!??
LARRYCORY1 (1 year ago)
If I could afford one I would certainly buy one or two!!!!
Jane Nehring (1 year ago)
Nudie made the gorgeous suit you see Lolly Vegas wearing in the Midnight Special video of Come and Get Your Love, as well as the more subtly elegant grey suit Lolly wears in the Come and Get Your Love VH1 video, also here on YouTube, and the great red suit Lolly wears in the One More Time video you can see here. Search Redbone and you'll see them. There's something really special about the way Lolly wears these suits.
Landrew0 (1 year ago)
I wandered in to a very uncomfortable place. Doing a 180 now.
Diana Rodriguez (2 years ago)
Go to Mexico That's not cowboy fashion 😑😑😑😑😑
Dat Meme (2 months ago)
Tas Chula morra
Jason Stafford (1 year ago)
Diana Rodriguez lmao that's country toots
John Gentle (2 years ago)
Ruin cowboy tradition
Andrew Fleming (8 months ago)
Didn't ruin anything; Just built upon it. Of course nudie suits aren't for everyone but when country greats are wearing your clothes, you know you're doing something right.
Michele Angelo (2 years ago)
The Gram Parsons Nudie is not even close to his Jacket. Sad that I could make a exact copy but she can't? I don't understand. If she put the original into production she would really be honoring her Grandfather.
Bradley Vanhoy I agree
Diego James (1 year ago)
you have a copy? make video of it
David (3 years ago)
"Rolling Stones", "Kiev, Russia". Argh!
Eastbound and Down (1 year ago)
He was from Kiev, Russia tho, in 1902 when he left it was still in the Russian Empire.
VNMFTW (3 years ago)
She called it "Rolling Stones" magazine 3 times. 
justin chambars (5 years ago)
i want a nudie suit bad i want something that looks like a porter wagoner suit
mytoiletisrunning (5 years ago)
I think the fact Vice focuses on such obscure topics like 70's rhinestone cowboy fashion is what makes these documentaries so good. I think it's what we've all come to expect from Vice. Vice has a knack to dissect even topics that aren't particularly an interest of mine and make it worth discussing. I think it's funny a Russian immigrant would appreciate stereo-typical cowboy culture enough to bedazzle it. It's fascinating to look closely at what most might not appreciate initially. >w>
smole321 (5 years ago)
I sound like a 13 year old having a tantrum? I said 6 words your the one that went on a rant putting words in my mouth.
dancergrl47 (5 years ago)
omg i want the weed one <3
That is a replica of the famous Gram Parsons Nudie suit , which is in The Country Music Hall of Fame , although it's the wrong color
smole321 (5 years ago)
That says it all about the way vice has been going sadly
Gottfried von Bouillon (5 years ago)
scroll all the way down in their channel
Tech Rat Reviews (5 years ago)
That guy is a genius lol
Keith Kibler (5 years ago)
Awesome I love the queer cowboy look....
The Good Stuff (5 years ago)
the brady bunch lul bad memories of rhinestones >___>
Hjortenn (5 years ago)
saddens me to see this shit over really interesting and great documentaries...
Maksym Bachynskyi (5 years ago)
Russia and USSR are not the same thing and its after 91 last time I checked....you ignorant slutbag
Kevin Jordan (5 years ago)
Kiev was part of Russsia formerly known as USSR before '91.
Maksym Bachynskyi (5 years ago)
Kiev is in Ukraine you ignorant slutbag
vollsticks (5 years ago)
I thought they were supposed to be poppies on the Gram Parsons suit?!? Bit disappointed they didn't mention Captain Beefheart's suit that he's wearing on The Spotlight Kid cover....
hpribot (5 years ago)
Interesting video but dump the girls.
CrackinJacks138 (5 years ago)
When Nudie moved to America, Kiev was part of the Soviet Union so it was technically in Russia.
pickindigger (5 years ago)
I want a Nudie Suit.
justinphilm (5 years ago)
hey man don't be so harsh, she just needs to find a new calling
Austin Lee (5 years ago)
before 1917 it was
MilkCap (5 years ago)
Same thing to me.
TheBigPita (5 years ago)
Yeah but back then it waz the Soviet Union and now it is the Ukraine and this video was made now so it is Ukraine and besides the people of Ukraine get offended if u call em Russians
Juan Morell (5 years ago)
Ukrain might have been part of Russia when Nudie emigrated to the US. You know how eastern Europe has changed so much during all of the XXth century.
William G Reust (5 years ago)
The only douchebag here is you and your ignorant post about someone who influenced the music industry through his creative outlook on the clothing industry. Famous musicians came to him to have them make suits for him. Your just a hater I would guess teens , early 20s and clearly has his head up his ass. I think anyone who reads your infantile post will see that. Do yourself a favor next time you want to post something as ignorant and uneducated as this save yourself some embarrassment scrub.
KingDennisJensen (5 years ago)
Nudie, LUL CUZ NUDE!
TheOscarsClub (5 years ago)
ukraine was part of russia (soviet union) back when he immigrated
Mike Hunt (5 years ago)
" He came from Kiev, Russia ... " That's when I lost her.
Thomas Lema (5 years ago)
OMG Kiev is in Ukraine!!! Nice suits btw
modestgrower (5 years ago)
Rhinestone Cowboy OG
Jaejgaren (5 years ago)
It was back then only difference is that it was called Soviet union and not russia.
216trixie (5 years ago)
"embordered seats"..lol
216trixie (5 years ago)
She's looking right at the cover and said he made the "cover of Rolling Stone[s]". Over and over.
216trixie (5 years ago)
His first name was Nudie. Why did the granddaughter take his first name as her last name?
Fast N Bulbous (5 years ago)
What a sad world you must live in.
Dennis Chaves (5 years ago)
WHY is this guy a douchebag?! He liked old westerns and rhinestones. So he combined the two and was really successful. How does that make him a no-talent doucebag with no sense of beauty? Clearly he and many other people thought his clothes were beautiful, that's why they paid thousands of dollars for them. Beauty is subjective. Just because you don't like it, doesn't mean it's not beautiful to someone or many someones.
Dennis Chaves (5 years ago)
WAT. So are you saying Nudie wasn't an artist? Even though he pioneered a new style of clothing?
Dennis Chaves (5 years ago)
Well when she was a kid in was part of the USSR. Which is sorta like being in Russia. So maybe that's why she said it was in Russia.
TheBigPita (5 years ago)
What a dumbass Kiev is in Ukraine not Russia and she says Kiev Russia like 3 times
Hurricane Dorian (5 years ago)
That was like the versace of the 50's and 60's
BigBlack81 (5 years ago)
Thank you sir. You summed up that comment rather nicely.
LXRYLXRYTV (5 years ago)
does this have anything to do with nudie jeans?
LinLinNico (5 years ago)
the reporter is retarded
sajseven (5 years ago)
That has not always been the case.
ヽ(`Д´)ノ (5 years ago)
id feel sexy in those
wcibbt (5 years ago)
I'm a bit confused. Is your comment related to this video, that is, are you insinuating that this guys art/clothes are shit?
sebastian moll (5 years ago)
Thats a very douchebaggy comment...
Andrew J (5 years ago)
fuck off commie
radicalaccounting (5 years ago)
Fasinating, thanks for covering something I would have never heard about otherwise.
smole321 (5 years ago)
where are the good vice documentaries!!!!!!!!!!!!!!
Axel Johnsson (5 years ago)
Yeah but it is not any more so is it correct to say Kiev, Russia still?
Erik Bang Hansen (5 years ago)
But once was a part of the Russian empire.
Richard Bencosme (5 years ago)
Where can I buy one of these suits, I could rock one of these myself..
Lo-Fi (5 years ago)
I want the weed jacket!
Mike Townsend (5 years ago)
Forgot to mention anything about the denim!!!
Philocognition (5 years ago)
Was part a of the Soviet Union until its demise and gained independence in 1991. Perhaps she found it easier to say "Russia" instead of Soviet Union? People really like to interchange the two when speaking of the past. ~good day
Frozzy (5 years ago)
Do one with Hiroki Nakamura(Visvim).
Brosephsride (5 years ago)
Adri FTW
andyfibb (5 years ago)
this is lame as fuck..
GP1706 (5 years ago)
Awesome video as always team vice
Lol some groups of mexicans dress like that im talking about the people who live in the farmers
AbnormalKetchup (5 years ago)
Bravo.
Steve Borowsky (5 years ago)
beautiful comment
Carl Lamoureux (5 years ago)
All my brothers up in here check out this sweet sweet soul EP my band just released. vinylsurprise.bandcamp.com
armin38822 (5 years ago)
you're comment deserves 1000 thumbs up.
slimeronio (5 years ago)
graham parsons jacket was the best
NickClaw_DIY (5 years ago)
Dear Adri, I think I may be in love with you.
Axel Johnsson (5 years ago)
You know Kiev is in Ukraine not in Russia...
N19H75H1F73R (5 years ago)
Don't you know this shit is gay?
Sivad's Sanctum (5 years ago)
Why is everyone downing Jews in the comment section?
Sivad's Sanctum (5 years ago)
Nobody cares.
Danny Bates (5 years ago)
I met Nudie many times. We'd get out of school and see his cadillac parked in front of a bar near our junior high school in Fresno, CA. It was the white one with the horns and calfskin seat and the coins embedded in the landau cover. It was the first car I ever saw with an alarm. As soon as we touched the car, Nudie would come out of the bar with a drink in his hand. He was really a nice guy and told us all about making Elvis's clothes. When I finally got my driver's license, we would drag race.
miketv (5 years ago)
2:30 the rhinestones may have been shipped in from NY, but everybody knows they're mined outside of Nashville
czechking (5 years ago)
They run from everything.
Mindless_Voters (5 years ago)
Oh look. Another jew...
Devo Castler (5 years ago)
I... I thought a 'nudie suit' was something you wore without anything under it..
Peter B (5 years ago)
Is it me or are Jews being promoted at disproportionate rate?
romey138 (5 years ago)
One day I will own that car.
mauricio rodriguez (5 years ago)
haha im waiting for that to
Dragon Butt (5 years ago)
" jackets with rhinestone-bejeweled pot leaves and gargantuan uppers and downers" That's not what those things are at all! They're very obviously... no wait, that's exactly what they are. wtf.
wordscontrolminds (5 years ago)
Martin Fry ( ABC) flushed his lame jacket down the toilet. ( Bet he had a new one made for when the endless reuinion tours began!).
liontiigerbear (5 years ago)
That's weird.
mrduckboibones (5 years ago)
HAHA awesome stuff :)
Alex Hanly (5 years ago)
am i high???
robkamanda (5 years ago)
This S#!T was Dope!!! Good Lookin Vice... Good Lookin Yall!
Chris Hansen (5 years ago)
Gram Parsons!!!
threeSOUL (5 years ago)
im bored
huns (5 years ago)
This Cowboy story needed more work, I think, felt that they put this thing together in one day.
1954telecaster (5 years ago)
how is this not considered gay...? lol
Rukus 69 (5 years ago)
Vice what the hell is this shit???
jackbrightside (5 years ago)
still shit

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