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Counterfeit Culture | Seoul: A Look Inside Korea’s Fake Fashion World

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Part II Counterfeit Culture Moscow https://youtu.be/MwJTT1D2PbE In recent years, Korea has emerged as one of the world’s fastest-growing fashion markets. Koreans are obsessed with fashion, and the country produces scores of talented designers, many of whom are now breaking out onto the global stage. Beneath the surface, though, there’s an insane market for counterfeit streetwear. Of course, you can find fake clothing all over the globe, but there’s places in Seoul that are selling convincing knock-offs of hyped brands like Raf Simons, Off-White, Balenciaga and Fear Of God. Credits EXECUTIVE PRODUCER Thomas Jamison PRODUCER / PRESENTER Alec Leach ASSITANT PRODUCER Kam Dhillon VIDEOGRAPHY Ollie Walker EDIT / DESIGN Robin Thomson Louie McPherson SOUND DESIGN Joscha Baltes FEATURING Elise Hu Young Jon Koo FOLLOW US Facebook: https://facebook.com/highsnobiety Twitter: https://twitter.com/highsnobiety Instagram: https://instagram.com/highsnobiety/ View more Highsnobiety videos here: http://hsnob.co/qh67
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Text Comments (7074)
Minty Honey (6 days ago)
They copy western sweets too 👍🏻
mazzimaz (7 days ago)
what the fuck is this guy wearing? hahahah get out of town mate!
Minjae Song (12 days ago)
Lol this is such a misrepresentation of korea
Seomg Jin Jeong (21 days ago)
I think most of korean wear it because of pollution but honestly these guys in the video were just following k-pop idols
Lord Drillington (26 days ago)
Koreans are just unoriginal followers, so they’re the ultimate hypebeasts?
mingloss 轉 (1 month ago)
I don't think it is fair to say that koreans do not have originality and copy the west for style. 90% of fashion trends come from asia lol. there is a much bigger demand for what is popular in asia- especially with the amount of subcultures in japan. nobody is dressing like people in asia do. their expression is truly from their culture - something america, england, ect, do not have. just my opinion idk.
louie lu (1 month ago)
korean....nah! worst then chinese
Lyriens pereira (1 month ago)
This country breeds cancerous people.
Mochi (1 month ago)
If you wanna talk a out fake brands for fashion, check out China
Anto Anthony (1 month ago)
Idiots, idiots everywhere.
Mallow Nectar Smoker (1 month ago)
khaki denim ===== indigo sage
Saje JekyllHyde (1 month ago)
I hate places where nobody has the chance to stand out. They’re all dressed so fashionable that no one person can stand out of the crowd. They all just go back to what we do when everyone does the same thing which is fit in. I really dislike that.
Joseph Fanfan (1 month ago)
That guy said sorry to every original brand creator
sause (1 month ago)
3:53 that guy is a snitch
CSky G (1 month ago)
Least no one will judge you for having the fake brand since everyone does, better than being in the US and being made fun of for not being able to spend thousands and thousands on Gucci etc. but liking the style. Also, America is remaking whole ass Korean shows and the “copying” or “shitty redo” concept isn’t even brought up 💀
A$AP (22 days ago)
Honestly, I feel kinda bad for young people in Korea who buy the real thing, bc people will think it's fake anyway. Often they just assume it's fake right away. However, you can still go with that style without buying fakes though. Korea has a lot of cheaper street-style stores, especially in university districts...
CSky G (1 month ago)
Ahhh I used to own thisisneverthat
David Ben (1 month ago)
goddamn the host dresses like shit
doofuswolft (1 month ago)
I thought the people who commented bout him was a joke now that I have seen him... damn he is ugly with those clothes on 🙄 fake or not they used their money tho not yours ugly 😁
RealiableCandy4 (1 month ago)
I thought champion was a cheap ass brand. Never bought their stuff.
Lucianna Guo (1 month ago)
So Korean fake brands are accepted as fashion. But Chinese fake brands are not? 🙄 what’s the difference man~
Vee D. (1 month ago)
okay but those supreme sweaters were raw this guy probably wouldn’t wear them because he’s like 40
BoniBon 666 (1 month ago)
Holy shit some of these young Koreans are so fucking fresh, it's like they ain't even trying
mel saint (1 month ago)
The Yellow People are really stylish: Chinese, Koreans and Japanese. They really spend money and time to pick their clothes. The White people on the other hand, dresses in a very uninspired way.
김수인 (1 month ago)
I feel shame as a korean. Every designers and artist should be respected. The same is true of their creations.
Luz C (1 month ago)
I went to Korea three years ago and bought clothes on the street. I had no idea about supreme brand and bought a fake shorts for my brother in law but man I do have to say that their quality for those clothes wasn’t bad at all. Many young people are so stylish over there. So nice to look at.
kev in (1 month ago)
The Interviewer looks like a 40 year old that was forced in those clothes. Looks bad af
WinterSonata (1 month ago)
1:10 Duh! It's not a civil war, Korean War was a bloody proxy war!
The Modern Hippie (1 month ago)
I went on holiday to a resort where it was 80% Korean and the rest mostly hongkongese - advices by the hotel. The Koreans love fashion but you don’t see gordgy fashion choices like Chinese do. The Koreans don’t wear Gucci or LV in your face like the Chinese did. This is only two weeks I was there but we could spot the HK people from a mile away
Anthony Donjuan (1 month ago)
Asians want everyone's everything, they want to get everybody's culture, counterfeit, copy ,take etc. But if you try to settle in their countries or take their woman. Ohhhhh no, they don't like that. They can take from you, your culture, your country, your ways. But don't take their woman, don't f their woman, don't settle in their homeland, don't over stay, just visit take pics and a souvenir and get the hell out. Bottom line, they are hypocrite, selfish, and pure shit. Asia all Asia hates Westerner but they don't say it because they need the Almighty dollar
alterdestiny (1 month ago)
I must buy a $ 3200.00 Gibson guitar....I must..I must..I must..
Dodong Goldblum (2 months ago)
Supreme is fuccboi couture
deztroir (2 months ago)
This host is fucking trash I bet hes a hypocrite and a total fucking narcissist with a big ass ego. I hope this dipshit never host any videos again.
Madeline Cano (2 months ago)
This guy says sorry when these people who own supreme or Gucci are probably worth multimillions and it's kinda funny
Nirvana Hernández (2 months ago)
Waitttt , hold on so they're trying to tell me that streetwear comes from Kpop ? GTFOH , streetwear comes from the hood. From the streets , its Urban. Like don't fool your self
Eli z (2 months ago)
Now this my friend is an example of westernization
Ridwanul Azim (2 months ago)
1:40 BOOM 😂
tadi albert (2 months ago)
How the fuck are they rockin fakes but still managing to look steezy💧
Lil Collard Green (2 months ago)
But.... America has been steali- .. nevermind
yummy cheese (2 months ago)
why the hell does he look like a raisin playing dress up to "fit in", but judging by his demeanor, i guess he's salty about how these attractive korean men can pull off any clothes at all
You should have made a cringe disclaimer warning
rrc n (2 months ago)
Lol Koreaboos get so mad when someone says something remotely 'negative' about Korea...
Armstrong Chan (2 months ago)
Gosh, all these cloths and brands,fake or authentic, shown on this vedio, are not looking good! These clothing are for high school kids
dan scolaro (2 months ago)
If you are paying top dollar for sweats or snickers then your an idiot. Street wear is disposal wear.....wear it, worn it, .......next!
Sanjay darshandhari (2 months ago)
$5000 shoe vs $500 Android phone who won money always. Not the stuff. This is how today's world works. nothing is orginal. richer people are orginal brand and poor people are fake brand.
X (2 months ago)
Okay I'm going to get so much hate from this but like the host keep saying that fact like korea is like copying America is kinda partly... a bit dumb? Sorry for the shade but like seriously does that mean the rest of the world is also copying America? Because I'm pretty sure korea aren't the only country that wears brand sweatshirts etc
daviddaaannggg (2 months ago)
this host can SUCK A DICK
Cassandra Marrin (2 months ago)
Honestly korean fashion is like AMAZING even if the brands are fake. It's not worth it to buy expensive brands just saying.
Elpidio Villarreal (2 months ago)
This reminds me of the mid 2000s fake Ferrari leather jacket craze in Mexico, everyone had one. I have a red bootleg Ferrari leather jacket that I’m ashamed of in my closet.
B. Couture Vibes Nyc (2 months ago)
I never understood why anyone would pay a lot of money to look like everyone else.🤔I use the money I would spend to custom everything .The feeling of something made just for me ,no one has it ,for a fraction of the cost is the best .
Sway C (2 months ago)
If you can’t afford it or get your hands on it don’t buy fakes instead. If you buy fakes you yourself are also fake as a person
Jessica Bradshaw (2 months ago)
Wow. Very interesting documentary. Eye-opening for sure!
V42 (2 months ago)
Supreme is a corny brand
kim taehyung (2 months ago)
it reminds me of the 'hypebeast' in the philippines lol but every country has it but depends how they wear it not being biased but south korea snapptd
Agnustos Tribus (2 months ago)
firstname lastname (2 months ago)
The host seems brain-damaged
some body (2 months ago)
0:30 there's a man on the roof
おきちゅhachi (2 months ago)
Fuck Fakes but Fuck Supreme and Fuck HUF, their shit not even tough, they're overhype brands. You want quality streetwear that may hurt the pockets but style, quality is undeniable can't go wrong with Palace, XLarge,Y3. Saw a Supreme cross body man purse (you know that crossbody bag every single person in Japan wears) 48,000 Yen, laughable when you could get that same bag from Mr Porter for half the price and the quality is far better if you're searching for brand name shit, in all honestly I got a mint condition (used) MR Porter crossbody bad at a 2nd street ReUSE shop in Hiroshima for 6,500 Yen..
Lay Yixing (2 months ago)
WHY IS JJ LIN IN THERE?????? hes not korean
J (2 months ago)
What a snob. Liked the insight but going to have to give this video a dislike thanks to that prick of a host.
ace Royale (2 months ago)
They are still the best when it comes to anything fashion
MélissaEnvy (2 months ago)
Polution and sandstorms? LMAO where did you do your research? The main reason people wear face masks is not to spread a cold or avoid catching a cold. SMH... Some of y'all should just stay in Whiteland and shut the F up.
A$AP (22 days ago)
Well, you obviously didn't do your research either... Because masks indeed are often used to filter out fine dust. Yes, people do wear face masks to avoid getting sick as well, but the majority uses them on days with high fine dust levels. However, if you see people with masks made out of fabric or just normal surgical masks, they're probably just used as a fashion item as they don't filter out particles.
MélissaEnvy (2 months ago)
Polution and sandstorms? LMAO where did you do your research? The main reason people wear face masks is not to spread a cold or avoid catching a cold. SMH... Just
MélissaEnvy (2 months ago)
Polution and sandstorms? LMAO where did you do your research? The main reason people wear face masks is not to spread a cold or avoid catching a cold. SMH... Just
I am someone that doesn’t like wearing branded stuff, unless it’s real. But like if something is not branded and it’s like a counterfeit, then fuck it, I’m getting it. I especially like pastel clothing, hoodies with different colors on it, and like bomber jackets that have a print in the back. As long as there is no brand labeled on the clothing, then I’ll take it for cheap.
Henry Crick (2 months ago)
And not one of them wearing yeezys........
Lisa Stallings Keelor (2 months ago)
Counterfeit fashion brands in Asia? I’m shocked! NOT! This is not new news ppl.
Emi Lee (2 months ago)
The Host is such an Asshole...
brandon queen (2 months ago)
A better title for this video: "Boring Hipsters Repeat Stereotypes of Korea Gleaned from Other Terrible Sources"
xxSourWingxx (2 months ago)
I would rather take any fake korean stuff over fake chinese stuff
Allmy N00dlesGods (2 months ago)
Host sucks...worse than Vice...
Pha Xiong (3 months ago)
The fake products don't look like they have bad quality, and he never explained why they were of poor quality for being clothes. I think it is rather nice to make it affordable to people rather than stack all that cash into one's pocket for overpriced name brands. I was never a name brand girl, so I don't feel any offense in fake products that look good and feel good and are reasonably priced. If you really like fashion, it's not about the brand and money, it's about the inspiration your clothes give.
Daaboo (3 months ago)
This is why I don't like Korea. Shallow and plastic .
Ice C (3 months ago)
People who wear fakes are people who try hard to be something they're not Korea could make their own brands and stop buying all that fake stuff
- spacecoups - (3 months ago)
8:29 i thought that was penomeco help
Sparq (3 months ago)
i never understood what the problem was with counterfeits, its just some clothing piece or some jewelry piece, why would anyone care if its real or fake?
derek 4real (3 months ago)
Lol @ the journalist wearing clout goggles and a Nirvana shirt layered under 2 jackets talking shit about poor quality fashion.
XX.CAMDEN (3 months ago)
yo if i cant afford the real shit i just dont buy it
Mac B (3 months ago)
e (3 months ago)
0.24 RIP
flameout12345 (3 months ago)
I applaud what Koreans are doing. Fashion is art. It shouldn't limited only to the rich.
Retrobomb (3 months ago)
I just realised at 14:55 it says "Tommy Hillnigga"
tiara Sam (3 months ago)
I don't care whether if it's real deal or not!!! It's Fine as long as it fits and fashionable
Quique (3 months ago)
I bet their breath stinks under that face mask
Frank West (3 months ago)
yeah why are there so many koreans in korea good question ms. journalist
Darko (3 months ago)
I buy cheap 3$ T's that are as dureable as a 500$ one lmao
이미연 (3 months ago)
sorry but the host's outfit looks like it had been chosen by nct's stylists
ueowsdows (3 months ago)
ok for one.. this dude looks like shit... dresses like shit.. acts like shit... wtf is this dude doing???
ueowsdows (3 months ago)
this "host" is shit.....
m e l o n (3 months ago)
tbh if i think i look cool then i dont care you dig, like who knows, you might start some fat trend around
Accidental Genius (3 months ago)
it's not just in korea, we asians prefer fake stuff because it's cheaper -mom
Karla T. (3 months ago)
SMH ppl on here trying to justify counterfeit culture; you are all wrong. If you can't afford it don't wear it. If you really want it, work and save your money. Too expensive? Why don't you take that same energy that goes into creating fakes to design something new. That fake shit is corny af.
Winter (3 months ago)
Winter (3 months ago)
6:12 So Is real Supreme
Jorge Andrade (3 months ago)
I've just watched a video where they are criticising the fashion of the west and it got me wondering about theirs... And yes, we have a completely differente idea of what fashion is. LOL
meowperm (3 months ago)
Weird how the host describes the DPRK as a dystopia when it’s like... he’s literally making an argument as to how South Korea is
James awb (3 months ago)
Explains why most Koreans flexing fakes
Aoleon Alegunn (3 months ago)
Its all a rip off/counterfeit of Black Culture. Soo.
lizzie lomba (4 months ago)
Very informational, but should of added a positive note. Korea is a really young country, so why give a hopeless statement, when the country has so much potential.
Kenny (4 months ago)
They have mad taste tho
лиза доминик (4 months ago)
G-DRAGON's influence on fashion is just cosmic
some kid (4 months ago)
ok but being tall isn’t fashion or anything?? it’s literally genetics it’s not something you chose?? why would you state it like it’s the younger people’s faults that they’re taller than their elders lol

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